Trump family plans $250 million crypto ETF launch in 2025

Trump Media and Technology Group (TMTG), the parent company of Truth Social and Truth+, has announced a partnership with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) under the Truth.Fi brand later this year, pending regulatory approval.

The ETFs will combine digital assets such as Bitcoin (CRYPTO:BTC) and Crypto.com’s native token Cronos with securities focused on “Made in America” sectors like energy.

These products will be distributed internationally across the U.S., Europe, and Asia through Crypto.com’s broker-dealer Foris Capital US LLC.

TMTG intends to invest up to $250 million of its own cash reserves into these ETFs and separately managed accounts (SMAs), with Charles Schwab acting as custodian.

The initiative is part of a broader strategy to expand beyond social media into financial services and investment management.

The Truth.Fi platform, launched in January 2025, will oversee these offerings, which align with TMTG’s “America First” branding and its effort to provide alternatives to traditional technology and financial platforms.

According to a company press release, the ETFs aim to “end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back,” emphasising TMTG’s political orientation.

Crypto.com will support the initiative with backend technology, custody services, and cryptocurrency supply for the ETFs.

Though regulatory approval is still pending, this marks a significant move by TMTG to diversify beyond its core media business.

The launch introduces a politically branded investment product into the ETF space, a first in the current market landscape.

Investor reaction was positive, with TMTG’s stock price rising after the announcement.

However, the company faces hurdles in establishing credibility in a competitive financial sector where it lacks an investment management track record.