• The Pi Network has officially launched its Pi Ad Network, which allows developers to monetize their applications through in-app advertisements.
  • Advertisers seeking to promote their products or services within Pi applications must acquire and spend Pi, thereby increasing the cryptocurrency’s utility and circulation.

Having fallen sharply by 60.57% in the last 30 days, PI Coin appears to be rebounding. Within the last 24 hours alone, PI has risen by 13.42%, bringing its price to $0.6843. The movement could be caused by the launch of the Pi Ad Network , where advertisers can put up advertisements in the Pi ecosystem and the Pi App using PI as the medium of exchange.

As per its report, the PI network describes this as a significant leap in Pi Network’s utility infrastructure. “The Ad Network is the first instantiation of a platform-level utility that leverages Pi Network’s collective resources to bring real, organic use cases to the Pi cryptocurrency,” it said.

Developers can now apply to join the Pi Ad Network, following in the footsteps of the pilot program’s early participants, who are already earning ad revenue. However, joining the network comes with prerequisites: apps must be listed in the Mainnet Ecosystem Interface and adhere strictly to the developer ecosystem guidelines. It emphasized, “Applying does not guarantee acceptance. All apps must meet Mainnet ecosystem listing requirements to be approved.”

Developer Benefits

With the network now in its Open Network period, developers can monetize user attention generated via the Pi Browser. Applications that deliver value and retain users can now earn revenue in Pi, directly tied to the level of attention they attract. This provides developers a sustainable way to fund operational costs such as infrastructure, updates, and support and allows them to scale their applications without needing to rely on outside funding.

Second, getting paid in the same currency that their users are compensated in allows for an integrated and uniform economic model. By the necessity of paying for placements in Pi, the Pi Ad Network develops an economy that’s closed-loop: attention has value as currency and quality is paid for explicitly.

Pioneer Benefits

The mechanism also benefits Pioneers, Pi Network’s global users. Since all advertisements within the ecosystem must be paid for in Pi, developer earnings become closely tied to overall network participation.

As developers earn money by way of the Pi Ad Network, they are incentivized to create more Pi Apps, providing users with more chances to spend their Pi on services and commodities. This alignment not only encourages ecosystem growth but also maximizes the overall utility of Pi and stimulates sustainable innovation throughout the platform. 

Based on the latest Pi price forecasts, if the bullish momentum continues, the coin can overcome the resistance of $0.7122 and move in the direction of the $0.7500 region. As CNF recently reported, around 160.74 million Pi tokens, worth approximately $93.77 million, are set to be unlocked over the next 30 days, averaging 1.5 million tokens per day.