Research Report | CZ'S DOG Project Detailed Explanation & BROCCOLI Market Value Analysis

BROCCOLI is a phenomenon-level MEME token ignited by CZ social media interaction. Its outbreak not only demonstrates the absolute dominance of community sentiment in the MEME market, but also verifies the momentum effect of CEX and public chain ecosystem linkage. From "guessing the name of a dog" to a melee of ten thousand coins, BROCCOLI has taken a path of outbreak intertwined with community spontaneous speculation, CEX ecosystem promotion, and on-chain liquidity game.

 

Initially, the narrative of BROCCOLI began on February 13, 2024, when CZ announced on social media that they would announce the name of their beloved dog, sparking speculation across the internet. Dozens of MEME tokens named "CZ's Dog" quickly emerged on the chain, among which BROWNIE was once seen as a potential target, but market consensus had not yet formed. The real turning point occurred that night, when CZ officially announced the name of their beloved dog as "Broccoli" and explained that its naming logic was related to the pronunciation of "blockchain (Blockchain) ". Although it emphasized "not publishing tokens personally", this statement was interpreted by the community as an "official metaphor", directly igniting market FOMO sentiment.

 

Afterwards, more than 15,000 tokens with the same name emerged on BNB Chain within a few hours, forming the "Broccoli Universe" spectacle. Web3 wallet quickly opened the "CZ's Dog" column, collecting hot topic tokens, promoting further inflow of funds; ecological projects such as Bounce Brand were temporarily renamed to join the melee, and CEX resonated with the chain. However, due to the lack of official contract address of CZ, the market fell into confusion about the recognition of real and fake tokens. A large number of Pixiu plates and insider trading caused retail investors to become victims of liquidity withdrawal, while BNB Chain encountered network paralysis due to the trading peak, becoming a controversial on-chain social experiment.

The outbreak of BROCCOLI was entirely driven by CZ's personal influence, and his social media interaction became the fuse of market sentiment. Within 24 hours from the "dog name guess" preview to the official announcement of "Broccoli", more than 15,000 tokens with the same name surged on BNB Chain, forming an on-chain "broccoli universe". Web3 wallet quickly opened a special section to collect hot topic tokens, promoting the deep linkage between CEX ecology and on-chain speculation.

The BROCCOLI incident is not only a MEME carnival, but also an extreme stress testing for BNB Chain: the peak of on-chain transactions leads to network congestion, BscScan suspends block updates, exposing underlying performance bottlenecks. At the same time, ecological projects take advantage of the situation - Bounce Brand renamed the original MAL token to Broccoli, four.meme the daily token CV of the platform surged, driving the soaring gas consumption on the chain, forming a "controversial but not negligible" ecological traffic entrance.

BROCCOLI is seen as a decentralized social experiment: CZ refuses to disclose the official contract address, emphasizing that "MEME should be driven by the community", leading to a battle between real and fake tokens in the market. Developers use information asymmetry to harvest retail investors. A typical example is a contract creator who achieved a profit of 9,500 times ($707 → $6.72 million) in 24 minutes, while more than 43 million dollars flowed out through Pixiu. This experiment exposed the contradiction between community autonomy and the cost of doing evil, but also verified the extreme sensitivity of the MEME market to the "CEX-level KOL narrative".

BROCCOLI is essentially a Meme on BSC, which unexpectedly became popular due to the mention of CZ on social media. The rapid promotion of CEX and the linkage effect of the BSC ecosystem have enabled it to quickly accumulate market attention in a short period of time and demonstrate strong market influence on the BSC chain. Due to BROCCOLI's support at the level of CEX and deep binding with the BSC ecosystem, its market value performance can refer to other successful MEME coins on BSC, such as BabyDoge, FLOKI, and Cheems. These projects rely on community consensus, exchange promotion, and market sentiment to form long-term value support.

The total supply of BROCCOLI is 1 billion, and the current circulation is 1 billion, with a circulation ratio of 100%.

The current market value is about 67M US dollars, and the size of the on-chain liquidity pool is 1.3M US dollars (about 2,034.2WBNB). The number of holders is 36.8K, and the top 10 addresses hold 18.1% of the positions. The concentration is high, and the market is still influenced by large players. Some addresses may have a significant impact on the price trend.

 

According to the trading data provided by GMGN, the average buying price of TOP 100 addresses is 0.08141, and the current price (0.0683) is 13.75% lower than the average buying price. The average selling price is 0.09583 dollars, which is a loss of 26.73% compared to the average buying price. This indicates that most large investors are in a floating loss state, and short-term selling pressure is mainly stop-loss. The active level of market trading is driven by speculative sentiment, and panic selling has not yet formed.

BROCCOLI was not published by a traditional project team. Its birth was entirely due to the accidental event of CZ announcing the name of his beloved dog on social media. The token was spontaneously created by the community and initially launched on four.meme, PancakeSwap, etc., without any official team endorsement. CZ clearly stated that "they did not personally publish the token", and the market heat depends entirely on the community FOMO sentiment, BSC ecological linkage, and exchange direct traffic to...

Without any private placement, pre-sale or institutional financing, the token was launched through Four.meme. The initial liquidity of the project was entirely invested by the market, and the subsequent market value growth was entirely driven by open market transactions.

 

The value of BROCCOLI depends entirely on the popularity of CZ's social media and lacks practical application scenarios. If CZ decreases interaction or topic transfer, the token may be quickly forgotten by the market and face the risk of liquidity depletion.

Website：https://www.broccoli.gg/

Twitter：https://x.com/BroccoliCTO_BNB

Telegram：https://t.me/broccoliportal_bsc