Web3 reality show ‘Killer Whales’ returns with $1.5m fund, new judges

Killer Whales, the Web3-focused business reality TV show, is set to launch its second season on March 6, 2025, with episodes streaming on X and Hello TV. 

A wider release on Amazon Prime, Apple TV, TUBI, and Google Play will follow in April.

Produced by HELLO Labs, CoinMarketCap, and AltCoinDaily, the show provides Web3 startups with a platform to pitch their projects to a panel of industry investors and influencers, according to a note shared with crypto.news.

$1.5 million fund

Contestants will compete for a $1.5 million incubation fund and a $100,000 accelerator package from CoinMarketCap. Projects that secure at least three out of five “Swim” votes from the judges will qualify for funding.

The show claims a potential audience of 600 million across 65 countries. This season’s judging panel includes Mario Nawfal, Anthony Scaramucci, Gracy Chen, Wendy O, Ran Neuner, and AltCoinDaily, with Thread Guy returning as host.

HELLO Labs reports that 15% of Season 1 contestants were either acquired, raised funding, or achieved significant expansion. Featured projects included Wallet Guard, which was acquired by Consensys, and ApeWater, which raised $2.5 million at a $20 million valuation. The show’s first season earned an 8.5 IMDb rating and generated 120 million social media impressions.

Partners for the new season include Hacken, Bitget, Casper, and Market Across, providing resources and mentorship to participants. The show aims to bring Web3 entrepreneurship into mainstream media with a format similar to traditional business reality shows.