Blockchain-based ‘gamified’ TV rebrands after major partnership

RewardedTV, a blockchain-based streaming service, has rebranded to Multi TV+ after partnering with MultiMerica Media Ventures.

Streaming services become more relevant in the daily life of the average consumer with each passing day. Watching content via streaming services makes up nearly half of the total TV time consumed, and the share of such services in the global entertainment industry is only expected to grow. This growth is prompting a reevaluation of how digital content is delivered and experienced.

By leveraging blockchain technology, Web3 platforms aim to decentralize content distribution, provide enhanced monetization opportunities for creators and offer more engaging experiences for viewers. Features like content tokenization, decentralized ownership, and gamified interactions represent tangible shifts in how people consume and value digital media.

However, despite their innovative potential, Web3 streaming platforms often face some hurdles that hinder mainstream adoption, such as unfamiliar user experiences, limited scalability and content availability. RewardedTV , a blockchain-based content streaming platform, went through a rebranding to address these challenges and reach a broader audience.

A new era for streaming

Powered by Replay, RewardedTV is a decentralized TV streaming platform that enables gamified content monetization . Viewers on RewardedTV can watch TV channels from all around the world and turn this simple habit into something rewarding while content providers maintain a high control over their earnings and access additional monetization opportunities with ad-supported content.

After partnering with MultiMerica Media Ventures, a major content and advertising solutions provider, RewardedTV is transforming into Multi TV+. The new platform serves as a FAST channel and VOD service that brings the latest shows to a global audience in a decentralized way.

In partnership with leading ad & content agency MultiMerica Media, we’re excited to share that RewardedTV will be rebranding as Multi TV+📺

This rebrand will unlock the next level of content and monetization! All gamification & rewards mechanisms will remain the same

Read more…

— Replay (@ImagineReplay) November 21, 2024

Multi TV+ leverages the strengths of both RewardedTV and MultiMerica Media Ventures to offer a more diverse content library and access to top-tier advertisers. The partnership allows the platform to better monetize content through advertising and attract new content partners, enhancing the streaming experience for users.

With this collaboration, Multi TV+ is also expanding its global reach by making the platform more appealing to a broader international audience. As of now, the platform has over 800,000 sign-ups and engages more than 100,000 monthly users, offering a clear, strong signal of global market interest even before its upcoming rebranding.

While the brand changes, the core features remain the same. The gamified features stay available , and users will continue to earn RPLAY tokens through the platform’s existing watch-to-earn model. There will be no changes to the current rewards mechanisms or gamified activities. Content providers will also continue to enjoy a decentralized distribution model, maintaining control over their earnings while reaching a broader audience.

VOD service of Multi TV+. Source: Multi TV+

By collaborating with MultiMerica Media Ventures, Multi TV+ aims to offer a more familiar user experience while retaining the unique benefits of decentralization and gamification. The collaboration bridges the gap between conventional viewers and the decentralized streaming world and makes the platform more accessible to mainstream audiences.

Platform soon to relaunch

As the platform upgraded its identity as Multi TV+, it also teased that the RewardedTV brand name is now for free for “exciting new things coming.” Users can look forward to new features, additional content and improved performance that will enrich the streaming experience. An AMA session is scheduled for Dec. 11, 2024, on X Spaces, where the team will answer questions about the rebranding process, share updates on Multi TV+ and discuss other upcoming announcements.

The transformation into Multi TV+ represents a significant step toward making Web3 streaming platforms more accessible and appealing to mainstream audiences. By combining the strengths of RewardedTV with the resources and reach of MultiMerica Media Ventures, the platform is poised to redefine streaming experiences on a global scale.