• Justin Sun invests $30 million in Trump’s World Liberty Financial project.
  • Token restrictions and slow sales hinder World Liberty Financial’s growth trajectory.

Justin Sun, the founder of the TRON blockchain, has become the largest investor in Donald Trump’s crypto project, World Liberty Financial (WLFI), with a $30 million investment. Sun acquired 2 billion WLFI tokens at $0.015 each through a wallet linked to HTX (formerly Huobi), the crypto exchange he controls.

Announcing the investment on November 25 via X (formerly Twitter), Sun expressed his enthusiasm, stating, “ TRON is committed to making America great again and leading innovation.” His contribution boosted WLFI’s total sales to $52 million, though it remains far from its ambitious $300 million target.

Meanwhile, launched in October, WLFI has faced challenges, including restrictions limiting token purchases to non-U.S. individuals and accredited U.S. investors. Additionally, the tokens are non-transferable, which has deterred potential buyers.

Despite the hurdles, Justin Sun’s investment unlocks a significant milestone for the project. According to its “gold paper,” once WLFI sales exceed $30 million, Donald Trump’s company, DT Marks DEFI LLC, will receive 75% of the net revenue. This marks the first revenue stream for Trump’s venture.

Trump Family’s Optimistic Adoption of Web3

World Liberty Financial co-founder Zak Folkman remains optimistic, citing recent large investments as signs of growing momentum. “This sizable purchase underscores the early success of this project,” Folkman noted.

Donald Trump serves as WLFI’s “chief crypto advocate,” while his sons Eric, Barron, and Donald Trump Jr. act as “Web3 ambassadors.” Trump’s campaign for the presidency included promises to establish the U.S. as a global crypto hub with reduced regulatory oversight.

However, Sun’s investment comes amid ongoing scrutiny. The SEC sued Sun in 2023, alleging unregistered security sales and market manipulation involving TRON (TRX) tokens—claims he denies.

Sun continues to make headlines, most recently purchasing and eating an art installation of a banana taped to a wall for $6.2 million.