• Trump Media files a trademark for “TruthFi,” planning crypto payments and trading services.
  • The USPTO has flagged a 12–18 month registration process, indicating the project is still pending.

The United States’ crypto-friendly stance appears to be intensifying every day, following President-elect Donald Trump’s election victory. According to a recent report, Trump’s media company, Trump Media & Technology Group (TMTG), is making waves with a new venture into cryptocurrency.

Trump’s Media Group Explores Crypto Payment Services with TruthFi image 0 (Source: USPTO )

TMTG, known for operating the social media platform Truth Social, recently filed a trademark application for “TruthFi.” This proposed platform focuses on providing cryptocurrency payment and trading services. 

The application, submitted to the United States Patent and Trademark Office (USPTO) on November 18, outlines potential features such as “digital wallets, payment processing for cryptocurrencies and fiat, trading services, and asset management.”

Additionally, TruthFi may offer financial research tools like market analysis data and custody services to manage assets for clients. However, the trademark registration approval is still pending and under process, which is a lengthy period. The approvals take an estimated 12–18 months due to procedural complexities.

However, this development highlights potential conflicts of interest between Trump’s business ventures and his upcoming administration’s regulatory decisions. With Truth Social as its current flagship platform, TMTG’s move into the crypto space signals a broader ambition to expand its digital footprint.

Moreover, on October 15, 2024, Trump made history by launching the World Liberty Financial (WLFI) token, becoming the first U.S. presidential candidate to introduce a cryptocurrency directly linked to their campaign.

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