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Cros (CROS): Pioneering Decentralized In-Game Advertising in a Multi-Trillion Dollar Gaming Economy

Cros (CROS): Pioneering Decentralized In-Game Advertising in a Multi-Trillion Dollar Gaming Economy

Bitget Academy2024/10/17 09:14
By:Bitget Academy

What is Cros (CROS)? Cros (CROS) is a decentralized platform that seeks to revolutionize the gaming industry by connecting game developers with advertisers in a fully automated process. Think of it as the “Shopify” for the gaming world, where brands can easily reach gamers and advertise their produ

 

What is Cros (CROS)?

Cros (CROS) is a decentralized platform that seeks to revolutionize the gaming industry by connecting game developers with advertisers in a fully automated process. Think of it as the “Shopify” for the gaming world, where brands can easily reach gamers and advertise their products in a transparent, scalable, and decentralized manner. Cros offers a cutting-edge technology infrastructure that powers in-game advertising and commerce across multiple gaming platforms.

In simple terms, Cros provides game developers and brands with the tools they need to integrate advertisements into their games. Whether it's virtual billboards in a racing game, branded clothing on characters, or interactive product placements, Cros makes it easy to embed these advertisements into virtual worlds. Using smart contracts and blockchain technology, Cros aims to create a new standard for in-game advertising that is decentralized, transparent, and open to all.

Cros (CROS): Pioneering Decentralized In-Game Advertising in a Multi-Trillion Dollar Gaming Economy image 0

Who Created Cros (CROS)?

Cros was founded by Hussein A., a serial entrepreneur, with the vision of revolutionizing in-game advertising and commerce. He brought together a talented leadership team with deep expertise across leading tech and software companies. The Cros leadership team includes top engineering minds from leading tech giants like Google, Microsoft, and Cisco.

What VCs Back Cros (CROS)?

The platform has received financial backing from CLS Global. However, the most significant advantage Cros has is its partnerships with top-tier companies across various industries. Some of the big names that Cros has partnered with include PlayStation, Microsoft, ROBLOX, McDonald's, Sephora, Adidas, Bitget, Solana, Polygon, Amazon, GAP, and many more.

How Cros (CROS) Works

Cros is a decentralized advertising platform designed to integrate with gaming platforms and virtual worlds. Built on an open protocol and blockchain technology, it ensures that all transactions are transparent and tamper-proof. Here's a brief look at how Cros works and its key components:

1. Campaigns and Analytics

The Cros Ads Manager enables advertisers and game developers to manage ad campaigns across various platforms. Advertisers can set up campaigns, while developers can embed ads into their games. The platform also offers an analytics suite, allowing advertisers to track performance in real-time. Cros even includes an NFT marketplace where ad assets can be traded, adding flexibility to marketing strategies.

2. Payment Flexibility

Cros supports multiple payment methods, including traditional fiat currencies and cryptocurrencies. This integration of both traditional and decentralized finance allows a wide range of users, from traditional companies to blockchain-native brands, to access and benefit from the platform.

3. Protocols and SDKs

Cros offers APIs, SDKs, and tools that make it easy for advertisers and developers to integrate with the platform. These tools enable programmatic ad auctions and seamless integration of ads into games. Advertisers can also create and trade NFTs, which serve as ad containers, capturing important user interaction data.

4. NFTs and Merchandise

A unique feature of Cros is its focus on NFTs and virtual merchandise. Developers can create and embed Ad Asset NFTs into games, offering new revenue streams while allowing brands to promote their products in novel ways. Cros also plans to offer a marketplace for brands to sell virtual goods, blending NFTs with real-world merchandise.

5. Web2 and Web3 Integration

Cros bridges the gap between traditional Web2 advertisers and the decentralized Web3 world. It connects with Web2 ad platforms, making it easy for traditional companies to enter the decentralized space without overhauling their infrastructure. Its chain-agnostic nature means it works with a variety of blockchain networks, offering flexibility across ecosystems.

6. Cros Layer 2 Protocol

Cros uses its own Layer 2 protocol (named Cros Chain) to ensure all transactions, including ad impressions and payments, are validated on-chain. This decentralized approach disrupts traditional centralized advertising models, providing transparency and accountability by recording all data on the blockchain.

7. AI-Driven Features

Cros incorporates AI to enhance campaign management. It uses machine learning to analyze audience data, optimize ad performance, and suggest improvements in real-time. Additionally, its Generative AI tools help developers create game assets and immersive experiences with branded content more efficiently.

CROS Goes Live on Bitget

Cros sets a new standard for how advertising and commerce work in virtual worlds. By introducing global standards and protocols, Cros aims to integrate with gaming platforms and virtual worlds like Roblox, Second Life, and Decentraland.

The long-term goal is to provide a transparent, decentralized, and scalable advertising solution that works across multiple gaming ecosystems. As Cros continues to grow, it plans to expand its partnerships and integrations, making its platform even more versatile and valuable for both advertisers and game developers.

The CROS token, the native utility token of the Cros, offers a unique opportunity for users to participate in a cutting-edge Ethereum Layer 2 and AI-powered ecosystem for in-game advertising. With its core utility functions - Staking, Validation, Governance, and Payments - CROS plays a vital role in enabling ad revenue distribution between advertisers, game developers, and players. By staking CROS, token holders can earn rewards, access discounts, and participate in governance decisions that shape the platform’s future.

As CROS is now available on Bitget, it offers an early entry point into a growing ecosystem that connects billions of players and advertisers, making it a promising addition to any portfolio.

CROS on Bitget Pre-Market

CROS is a part of Bitget Pre-Market, a platform where users can trade tokens over-the-counter before the token is listed for spot trading. Join now to get the best out of it!

Start time: 17 October, 2024, 10:00 (UTC) 

Bitget Pre-Market offers flexibility in trading activities with two settlement options:

Coin settlement, which uses a 'cash on delivery' method where a security deposit is forfeited if the seller fails to deliver.

USDT settlement, a new option where trades are settled in USDT at the average index price at the last minute.

To use Bitget Pre-Market, follow these simple steps:

Step 1: Go to the Bitget Pre-Market page.

Step 2:

○ For Makers:

■ Choose the desired token and click on ‘Post Order’.

■ Specify Buy or Sell, enter price and quantity, review details, then confirm.

○ For Takers:

■ Choose the desired token, pick ‘Sell’ or ‘Buy’, select the pending order, enter quantity, and confirm.

For detailed instructions on how to use Bitget Pre-Market, please read Introducing Bitget Pre-Market: Your Gateway to Early Coin Trading

Get CROS on Bitget Pre-Market now!

 

How to Trade CROS on Bitget Spot

Listing time: October 23, 2024

Step 1: Go to CROSUSDT spot trading page

Step 2: Enter the amount and the type of order, then click Buy/Sell.

Trade CROS on Bitget now!

 

CROS on Bitget Launchpool

CROS will be a part of  Bitget Launchpool, a platform for users to stake and earn new tokens for free. Join now to get the best out of it!
From October 21 2024, 11:00 – October 29 2024, 11:00 (UTC), you can grab a share of 11,666,700 CROS through:
  • Activity 1 - Launchpool BGB Pool:
    • Users can stake up to 100,000 BGB in Bitget Launchpool to earn from a 9,666,700 CROS pool.
  • Activity 2 - Launchpool USDT Newbie Pool:
    • Only new users who sign up after October 18, 2024, 11:00 (UTC) can stake up to 2,000 USDT in Bitget Launchpool to earn from a 2,000,000 CROS pool.
For more specific information on how to get CROS tokens on Bitget Launchpool, check out the announcement here.

 

 

Disclaimer: The opinions expressed in this article are for informational purposes only. This article does not constitute an endorsement of any of the products and services discussed or investment, financial, or trading advice. Qualified professionals should be consulted prior to making financial decisions.

 

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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