Avail and Lens Team Up to Revolutionize Onchain Social Media with New Tech
- Avail’s partnership with Lens aims to transform social media by boosting scalability and user control on decentralized networks.
- Lens Protocol and Avail’s collaboration will enable more open, user-centric social apps by integrating advanced data solutions.
- With Avail DA, Lens Protocol will support high transaction volumes, making decentralized social networks more efficient and resilient.
Avail Project has announced a collaboration with Lens Protocol, aiming to transform onchain social media. This partnership seeks to advance a vision of an open and equitable internet by enhancing user-centric social apps such as hey and orb. Avail DA’s robust data availability solution will bolster Lens Protocol, enabling it to handle the high transaction throughput essential for social networks.
Addressing Centralization and Data Challenges
Currently, social networks generate immense amounts of data, including posts, likes, comments, and connections. Traditional centralized systems manage these interactions but often at the expense of user control.
Consequently, most online social activity occurs within the confines of a few major companies. However, such centralized control is increasingly criticized for limiting user participation and monetization opportunities.
To address these issues, Lens Protocol has integrated with ZKsync’s ZK stack to scale its execution layer efficiently. Yet, managing and storing transaction data remains a challenge. Posting all transaction data to Ethereum is economically unfeasible for social networks, even with improvements like EIP-4844. Hence, Avail DA provides a crucial solution by connecting ZKsync and Ethereum, enabling Lens to build a modular blockchain with enhanced throughput at a lower cost.
Source: dune.com
Enhancing Efficiency and User Experience
Moreover, the integration of Avail DA allows Lens to support social apps with greater efficiency and resilience. By opening social networks at the protocol level , Lens enables users to interact across various apps while retaining their connections and social capital.
Read CRYPTONEWSLAND on google newsThis approach represents a shift from traditional models. For instance, if a platform like Instagram imposed additional costs to reach followers, users could seamlessly switch to an alternative app offering more freedom.
Lens Protocol’s founder, Stani Kulechov, emphasized the importance of a scalable and resilient network. According to Kulechov, “Our goal is to create a network where participation and transparency are safeguarded, supporting ownership and unlocking new use cases.” Lens’s choice of Avail DA aligns with this vision, offering a future-proof data availability solution that integrates seamlessly with the ZK stack.
The collaboration is poised to benefit developers and users. With over half a million users and 40 million transactions already on Lens, the upcoming integration of Avail DA in Q4 2024 will enhance functionality and scalability. This partnership signifies a pivotal advancement in decentralized social technology, offering a unified Web3 foundation that promises to reshape the landscape of online social interactions.
disclaimer read moreCrypto News Land, also abbreviated as "CNL", is an independent media entity - we are not affiliated with any company in the blockchain and cryptocurrency industry. We aim to provide fresh and relevant content that will help build up the crypto space since we believe in its potential to impact the world for the better. All of our news sources are credible and accurate as we know it, although we do not make any warranty as to the validity of their statements as well as their motive behind it. While we make sure to double-check the veracity of information from our sources, we do not make any assurances as to the timeliness and completeness of any information in our website as provided by our sources. Moreover, we disclaim any information on our website as investment or financial advice. We encourage all visitors to do your own research and consult with an expert in the relevant subject before making any investment or trading decision.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Why is Solana (SOL) price up today?
Wintermute Secures Approval to Share Ethena’s Revenue with ENA Stakers