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✅ VERY VERY VERY IMPORTANT POST He's right: we are losing the infowar BUT WE COULD WIN. And we MUST WIN IT with a DIGITAL CIVIL ARMY. I have been thinking about this nearly daily for the past 18 months. I am sharing with you my raw thoughts. ----- 1. WE ARE LOSING THE INFOWAR it is impossible, as is, to win an infowar of 1 vs 1000 where facts no longer matter and where noise is rewarded. X has weaknesses and loopholes that the enemy exploits: 1. X does not/cannot enforce their own rules consistently. 2. Community notes are too slow, not scalable and are missing 90% of posts 3. X does NOTHING against a large account that provably violates X's terms of service. They need the "free speech" metrics For that we need to fight with BETTER weapons and MORE firepower than the enemy. How many times a day have you been overwhelmed by a tsunami of answers and felt deep frustration knowing you are right for a fact? This is how bad it is. This is how urgent we need it. 2. CONSIDER X A BATTLEFIELD TO WIN IT. Why X? Why not TikTok or other fields Because this is the most important source of real time information/misinformation. By far. Everyone that matters is on it, including the media and politics. This is where most of the "attacks" are seeded and where the density of attention resides. X is not just a social app. it is the ultimate battleground of information. Unless this is understood, then it will be impossible to win. 3. WINNING THE INFOWAR WITH A DIGITAL CIVIL ARMY To fight a battle, you need an army and on for that we need a Digital Civil Army That Army, expert in everything X, should be composed of highly digitally trained "soldiers" with ample resources and tools and obviously a strategy to neutralize the enemy. This can be achieved ONLY if the infowar is considered a priority, just like our enemy. I am not talking about the amateurish "hasbara" approach, which pales in scale and resources compared to the hundreds of millions of dollars deployed on the other side (this is my estimate) I am referring to an elite force that will be so efficient that our enemies will think twice before launching an attack. Today on X there are hundreds and at best thousands of voluntary accounts that fight misinformation for free and passionately. This is not enough. We need power, we need scale, we need methods, we need strategy and we need, more importantly dedication. This cannot be a side occupation We need the 8200/81 UNIT of Digital information. 4. AND WE MUST WIN THIS WAR TOO While I agree the real military matters, the infowar matters as much. Why? Because the fact that we are losing is precisely the reason it becomes so easy for the military enemy to feel comfortable in attacking us in the most outrageous manner and even get certain voices to support them. You want a real-time example? Iran shooting the Soroka civilan hospital. In a normal world, massive condemnations would flow. not here. Because they have crafted an attack to 1. lie about the fact it was a military operation 2. a lie that Israel randomly shoots hospitals in Gaza (just like that) Times a thousand and suddenly Israel becomes this "EVIL THAT MUST BE REMOVED OFF THE MAP" and a legitimate target for a second Holocaust. And for weak minds, this is food to move from "freedom of speech" to "freedom to act violently". We cannot accept this. 5. THE DIGITAL CIVIL ARMY DNA. It should be composed of a broad range of talents: technology, analysts, social media skills, content creators, copywriters, and meme makers. They need to be able to operate in at least 5 key languages: English, Arabic, Russian, French, and Hebrew They should have access to the best tools to operate at scale: productivity, AI, Analytics.. This army should include different sub-units: attack detection, defense unit, and offensive unit, Training units, Mission operators,.... Finally, it must have channels and technologies of amplification. We need the IRON DOME of inforwar. So the missions are carried with impact and efficiency. For that, this army understands perfectly how Community notes work, has an organic network of helpers, Media partners, and off X channels. It should also excel at "offense" narrative creation (based on truth and facts) using unconventional language (memes, debunks, tone of voice,...), not just a defensive/explanatory narrative. Important: it should not "game the system" but play by the rules of the games, knowing them perfectly. E.g., understand how reporting on X works and use it methodologically. 6. WHY CIVIL? I believe it has to operate independently from the IDF and has to be composed of the best social media operators in order to play off-the-books and at blazing fast speed. Speed is a weapon (see how fast things go in Iran) It has to be a grassroots professional-grade operation, so this has the best impact against the enemy. It should not be bogged down with heavy processes and lengthy decision-making discussions. I can think of 100 names right now that would be perfect candidates for this. None of them are IDF or even jews for that matter. We need 10,000 Global operators. They exist, they must be recruited, trained, equipped with the proper tools and more importantly operate behind a unique war-strategy to win. 10,000 does not sound like a lot compared to the millions of voices that hurt the truth. But at the age of AI i believe this is more than enough. 7. HOW MUCH WOULD THIS COST My back-of-the-envelope calculation: 500m-1b USD a year. Maybe more but not less than that. I can share more details but not here and now. This is peanuts compared to the military budget, but 1000x more than whatever is spent today, and enough to fight the other enemy side, which is motivated and funded. CONCLUSION Building a Digital civil army, composed of 10,000 elite social media operators, is one of the most critical missing blocks in Israel's unbalanced approach to war. Israel must be feared and respected in the infowar too. This is a matter of survival, of our legitimacy and right to exist. Let me know what you think I hope this message finds many ears.

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when you truly powerful it becomes not about flexing your power, but amount being responsible in managing the power. anyone that touches, gets burnt to a crisp. karmic blowback from irresponsibly using powers is great. a constant balancing act.

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